A global sport and wellness brand will collaborate with a cannabidiol (CBD) company for the 2022 race season.
Spartan today announced Gameday CBD as its official CBD partner for the season and presenting partner of the Spartan+ Recovery Zone at all Trifecta weekends.
According to Gameday CBD, athletes should not need to drop out of events because of temporary muscle or joint pain.
The company says it is dedicated to providing effective pain relief with all-natural THC-free products.
“Having a partner like Gameday CBD come on board is great for us, because it allows us to provide our racers with a cost effective, natural pain solution that really works,” says Spartan VP of Global Partnerships Ian Lawson. “By treating pain on site with Gameday CBD products, our racers can improve the quality of their race day experience.”
Spartan says its partnership with Gameday CBD will focus on digital media and in-person interactions.
According to the company, the collaboration will include various digital content on social media platforms and the Spartan website.
Spartan says product sampling will be available at all obstacle course racing (OCR) events.
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