Pueblo cannabis entrepreneur lifting others up through coaching

A Pueblo native who has seen the cannabis industry grow from humble beginnings into a profitable industry over the past decade is sharing his knowledge in the hopeĀ of leading others who have faced social inequity to business ownership.Ā 

Steve Duran grew up in Pueblo as the son of a single parentĀ in a low-income environment with ā€œevery barrier set up against” him, he said. At age 11, he tried cannabis for the first time.Ā 

ā€œThere is lots of negative impact associated with finding cannabis at a young age. You were put in a box, so to speak, for basically smelling like cannabis and that kind of went on my whole life,ā€ he explained.Ā 

ā€œWhen prominent people tell you you are going to be a loser for this certain thing, you kind of internalize that.”

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