Cannabis Marketing Through Podcasting | Herb

The great thing about using podcasts for cannabis marketing is your ability to engage niche markets. As mentioned above, it’s essential to determine which niche market you’d like to engage by determining the niche essence of what your brand offers. See below for more tips. 

Health & Wellness (CBD): This niche market champions cannabis as alternative medicine. It doesn’t necessarily praise the psychoactive cannabinoid THC but heavily focuses on the non-psychoactive medical-grade cannabinoid CBD. There are thousands of CBD brands on the market that focus on skincare, sexual wellness, mental health, physical health, and overall well-being. 

Cultivation: I won’t be the first to say that cannabis cultivation podcasts are hot right now. As the industry grows, consumers are dabbling in this craft more than ever before. Plus, there are hundreds of topics to discuss within the complex world of cultivation, from pests and nutrients to deficiencies and seeds. 

Cannabis Infusion: The cannabis industry has blessed us with innovative and creative ways to consume cannabis without damaging the lungs. Edibles are wildly popular, and so are unconventional edibles like cannabis-infused dishes and beverages. These podcasts could discuss how to create easy edibles and work your way up to becoming a cannabis chef. 

Connoisseur Conversations: There is a huge market for potheads. We’re talking about the seasoned cannabis connoisseur who adores their ritual and only uses the most potent goods they can find. Podcasts covering cannabis connoisseurs and high-potency products can review goods, make recommendations, and dive deep into how to know if a product is high-quality.